Packaging is an important part of any project, not only for shipping but also for presentation. This project entailed color and material selection, an embossed pattern, product photography and marketing material for the startup bakery Vinetti.
Appropriate files were generated to cut each part of this cupcake box, reducing material waste and simplifying assembly. The box also featured an embossed pattern to allude to a more premium product.
At the same time, there was a lot of work done along with the baker to develop unique layouts to present the product in the marketing material. This material was used in digital and printed platforms, so color accuracy, proofreading and correct lighting for photography were also part of the journey.
